Since its inception, Internet marketing has been focused on getting people to come to a particular site. However, with the maturation of the web and the acceptance of social media, people have ever-increasing choice over how they interact with, filter and block those traditional online marketing messages.

The focus has shifted: It’s not just about luring people directly to your site; it's about creating engaging content, placing it on relevant sites, and getting people to consume and share those messages.

When friends share a message (such as articles, videos or infographics) with their friends, and those friends in turn recommend the content to their networks, the message becomes viral.

Viral messages spread quickly to large audiences for a fraction of the cost of traditional broadcast media. These messages also carry a unique trust cache because the message’s referrer is someone familiar to the consumer.

TOCA has the communications expertise to create effective social campaigns and also has the unique ability to make the campaigns viral. We engage networks of relevant social influencers to promote the content, which gives the message the spark it needs to go viral.

People respond to some messages, and totally ignore others. When marketing messages don’t emotionally connect with their intended audience, they can be like very expensive, unanswered love letters.

TOCA’s creative teams include sociologists. This means we attain a better understanding of what will motivate your customers, which leads to communications that build and strengthen emotional bonds with your customers. Before we write, design or post, we first observe – to gain an understanding of the values of your audience.

When it comes to search marketing, TOCA executes long-term, sustainable SEO strategies that build authority to brands and websites. Our approach is different because we work first and foremost for the human behind the search query. We build sites with rock-solid technical foundations and create content people engage with. Our proven strategies result in you dominating the search results for years to come.

TOCA goes deeper. We know what emotionally resonates and we translate that knowledge into effective marketing plans, messages and brand experiences.