brandspace

Case Study: celebrating legacy

go viral

Social network marketing is the most cost-effective way to reach targeted audiences with meaningful, relevant information. Bambera, TOCA’s social network marketing practice, is unique in that we have both the communications expertise to create Web-appropriate, effective campaigns and a distribution channel of elite social network users to organically promote the campaigns to reach a viral level on the Internet.

Since its inception, Internet marketing has been focused on getting people to come to a particular site. With the maturation and acceptance of social network sites, however, people have ever-increasing control and choice over how they interact with, filter and block marketing messages. The focus has shifted: It’s not just about luring people to your site anymore; it's about creating interesting, original content and getting your sponsored content featured on many sites.

When friends recommend a message (articles, videos or graphics) to other friends on a social network site, and those friends in turn recommend the message to their friends, the message becomes viral. Viral messages spread quickly and organically to large audiences for a fraction of the cost of using traditional broadcast media.

emotionally connect

Emotionally Connect.

People respond to some messages, and totally ignore others. When marketing messages don’t emotionally connect with their intended audience, they can be like very expensive, unanswered love letters.

TOCA’s creative teams include sociologists. This means we attain a better understanding of what will motivate your customers, which leads to communications that build and strengthen emotional bonds with your customers.

TOCA goes deeper. Before we write, design or post, we first observe – to gain an understanding of the values of your audience. When we know what will emotionally resonate, we translate that knowledge into effective marketing plans, messages and brand experiences.